Research on the Influence of Digital Quality Management on Sustainable Supply Chain Performance of Automobile Manufacturing Enterprises

With the development of the economy, environmental pollution and social responsibility issues have arisen in the supply chains of enterprises, which have made their economic performance unsustainable, and the construction of sustainable supply chains has been seen as a way to address such issues. The digital quality management of automobile manufacturing enterprises is currently undergoing a period of significant transformation and development, exploring the relationship between digital quality management and sustainable supply chain performance is of great significance to the current development of enterprises. This paper comprehensively applies the questionnaire survey method and structural equation modeling, and introduces supply chain integration as a mediating variable to explain the specific path of the role of digital quality management on sustainable supply chain performance. The results showed that supply chain integration was a significant factor in enhancing sustainable supply chain performance and played a significant mediating role between digital quality management and sustainable supply chain performance. The study provides a reference for automobile manufacturing enterprises to improve quality management and achieve sustainable supply chain development.