Selling Misleading “Cancer Cure” Books on Amazon: Systematic Search on Amazon.com and Thematic Analysis
The results demonstrate that misleading cancer cure books are for sale, visible, and prevalent on Amazon.com, with prominence in initial search hits. These misleading books for sale on Amazon can be conceived of as forming part of a wider, cross-platform, web-based information environment in which misleading cancer cures are often given prominence. Our results suggest that greater enforcement is needed from Amazon and that cancer-focused organizations should engage in preemptive misinformation debunking.
Authors
- Greg Hartwell (ORCID: https://orcid.org/0000-0001-9153-7126)
- May CI van Schalkwyk (ORCID: https://orcid.org/0000-0003-2210-2289)
- Marco Zenone (ORCID: https://orcid.org/0000-0003-4201-6070)
- Timothy Caulfield (ORCID: https://orcid.org/0000-0001-5471-6184)
- Nason Maani (ORCID: https://orcid.org/0000-0002-3398-0688)
Institutions
- University of Alberta (CA)
- London School of Hygiene & Tropical Medicine (GB)
- Faculty of Public Health (GB)
- University of Edinburgh (GB)
Publication Details
- Journal
- Journal of Medical Internet Research
- Published
- 2024-10-08
- DOI
- https://doi.org/10.2196/56354
- Citations
- 1
- Primary Topic
- Misinformation and Its Impacts
- Type
- article
- Field-Weighted Citation Impact
- 1.13
Funders
- Public Health Agency of Canada
- Stem Cell Network
- National Institute for Health and Care Research
- Public Health Agency
- Canadian Institutes of Health Research