Does gender-fair language matter?

Abstract Gender-fair language (GFL), a linguistic practice that aims to avoid gender bias or discrimination by using gender-inclusive terms, has been increasingly recognized in various contexts. Despite this growing recognition, the question of how Filipinos view the use of GFL in the workplace remains underexplored. The present study contributes to this evolving discourse by investigating the perceptions of Filipino professional writers in English toward GFL, an area that has received relatively little attention in the literature, particularly in more restrictive cultural contexts such as the Philippines. Using a qualitative survey with 34 Filipino professional writers, ten of whom participated in follow-up email interviews, I examine the views of these writers on GFL and the aspects that influence them in using GFL in writing. The findings demonstrate that while GFL is seen as positive for social change, practical and contextual considerations affect its use. Factors that facilitate GFL adoption are identified, such as confidence and awareness, commitment to gender equality, and professional growth. In contrast, hindering factors include cultural and ideological resistance, practical and linguistic challenges, and the lack of comprehensive GFL guidelines and resources.