A Study on the Changes in the Production Process of Publishing Contents by Generative Artificial Intelligence Technology

Artificial intelligence technology is being applied to the publishing industry in various forms. This study focused on content among the C-P-N-D perspectives that use artificial intelligence technology that is affecting the publishing ecosystem as a media ecosystem analysis framework. As a result of the study, visual intelligence technology was being applied to image generation areas such as book covers and book design generation of publications. Language intelligence technology was being applied to content planning, automation content generation, content editing and revision areas in connection with text generation. The expert system used artificial intelligence technology in the publishing process to optimize various areas such as content planning, creation, editing, and marketing, and bring about changes in the efficiency of work and reduction of production cost. This study discussed changes and major issues, which were grafted in the publishing area and artificial intelligence technology focused on content (C). Understanding the environmental changes and applications that artificial intelligence technology will bring to the publishing industry can strengthen the understanding and direction of the publishing industry.