An Exploratory Study of the Components of a Memorable Gastronomic Tourism Experience using the Strategic Experience Modules

The purpose of this study is to identify the factors that constitute a memorable experience for travelers in the gastronomy tourism sector using the Strategic Experience Modules (SEMs). For this purpose, we conducted a qualitative research method of literature review, FGI, and Delphi survey to derive 41 items from five components: sensory, affect, intellectual, behavioral, and social dimensions. Sensory experiences have been identified as important in forming memories, not only through the five senses, such as the taste and smell of food, but also through the sensory experience of the physical environment, such as the atmosphere and decor of a place. Affect experience is a psychological response and perception of the external environment. It has been confirmed that emotions and feelings such as happiness, enjoyment, escape from daily life, and curiosity about gastronomy affect memory. The intellectual experience confirms that learning about local history, ingredients, and cooking methods during a gastronomic experience makes it easier to engage with the local food culture, resulting in a memorable experience. Behavioral experiences have been found to influence positive memories through interactions with friends and acquaintances, in addition to visiting food-related places and activities. For social experiences, local hospitality or a friendly environment has been shown to enrich an individual