Modern graphic design as a means of rethinking the cultural heritage of the past

The article considers the method of reinterpretation and actualization in graphic design. The role and importance of this approach in the modern world and development trends. To date, the problem of preserving the cultural code of the population remains unresolved and requires an up-to-date approach. The tendency to rethink the legacy of the past is considered through the prism of the possibility of this method to positively influence the generation and further development of new ideas within the framework of an overabundance of information. The fact that it is the reinterpretation of hereditary forms that makes it possible to create original design concepts based on existing ideas is actualized.