The Impact of Entrepreneurial Orientation on Organizational Performance in the Healthcare and Social Welfare Services Industry: Focusing on the Mediating Effects of the Innovation Activities

This study aims to examine the impact of entrepreneurial orientation on organizational performance in the healthcare and social welfare service sectors, and to verify the mediating effect of innovation activities. Using data from the 2022 Entrepreneurial Panel Survey conducted by the Korea Foundation for Young Entrepreneurship, 272 organizations in the health and social welfare service sectors were analyzed. Prior to analysis, the reliability and validity of the measurement tools were reviewed using the AMOS program, and regression analysis was conducted to examine the relationships between variables. The mediating model was verified using PROCESS for SPSS macro. The analysis results showed that entrepreneurial orientation and innovation activities significantly influence organizational performance, and that entrepreneurial orientation impacts organizational performance by mediating innovation activities. These findings highlight the importance of emphasizing innovation activities in the healthcare and social welfare service sectors, and suggest strategic management to enhance innovation activities, securing and investing in human resources, and establishing innovation systems within organizations