Impact of FM Radio on Political Awareness and Engagement among University Students: A Socio-Political Study

This research examines the role of FM radio in shaping the awareness and engagement about politics among university students in Lahore, by focusing on the influence of socio-political aspects. The study purposes to recognize the history of FM radio and its effectiveness to address the socio-political issues. The sample size of 600 students between the ages of 18 and 32 from three private universities of Lahore (University of South Asia, University of Management and Technology, Superior University). The statistics were attained by the technique of purposive sampling; the research finds that FM radio upholds a noteworthy occurrence in spite of the rise of new media. The majority of people listen to FM radio for entertainment, information, education, and development. The findings show that FM radio is an effective medium for raising socio-political awareness and encouraging political connection among youngsters.