Enhancing Supply Chain Management for Improved Performance: A Case Study of Mambilla Beverages Nig. Limited

In today's dynamic business environment, effective supply chain management (SCM) is crucial for organizations seeking to enhance performance and gain a competitive edge. This study investigates the impact of Supplier Relationship Management (SRM) and Transportation Efficiency (TE) on the performance of Mambilla Beverages Nig. Limited (MBNL). The research adopts a quantitative approach, utilizing survey data collected from 171 respondents within the organization. The findings reveal significant positive effect of SRM, TE, on MBNL's performance, as evidenced by regression analysis results. Specifically, the study finds that strong supplier relationships and efficient transportation logistics significantly contribute to MBNL's sales performance. Based on these findings, recommendations are provided for MBNL to strengthen supplier relationships, enhance transportation efficiency, embrace technology, and prioritize training and development initiatives. By implementing these recommendations, MBNL can optimize its supply chain operations, improve operational efficiency, and achieve sustainable growth in the competitive beverage industry.