Coverage of Women's Empowerment Issue in Pakistani Newspapers: An Agenda-Setting Perspective

In the current research, a quantitative content analysis of four leading newspapers Dawn, Daily Times, Nawa-i-waqt, and Daily Jang was conducted to investigate the patterns of coverage of women empowerment. The time period for this study consisted of November 2023 to April 2024. The results showed that Urdu newspapers gave more coverage to the issue at hand as compared to English newspapers and Nawa-i-waqt gave the maximum amount of news regarding women empowerment as compared to other newspapers. The outcome of this research revealed that Pakistani Urdu newspapers give suitable coverage to women empowerment-related news, although different newspapers use different agendas to portray news related to women empowerment, such as political empowerment, social empowerment, economic empowerment, and education empowerment. The results showed that more importance was given to political and social empowerment and the common agenda of these four newspapers was social and political empowerment.