Effect of Competitiveness the Factors on VUCA Supply Chain Performance in Jordan

This study investigates the impact of competitiveness factors on VUCA supply chain performance in Jordan's engineering, electrical, and information technology sectors.The objective is to explore how technological innovation, strategic alliances, and organizational agility influence supply chain performance in volatile and unpredictable environments.Motivated by the increasing complexities of global supply chains and the specific challenges faced by Jordanian industries, this research aims to provide insights into the role of competitiveness in enhancing supply chain resilience and sustainability.This paper adopts a quantitative approach, utilizing a structured electronic questionnaire distributed to companies across these key sectors.The population includes 391 firms with 31,725 employees, and a stratified random sample of 328 respondents was collected.Data were analyzed using SPSS version 29.0 for initial data validation and Smart PLS 4 for structural equation modeling (SEM), enabling the evaluation of relationships between competitiveness factors and VUCA performance.Results reveal that competitiveness factors have a significant positive effect on managing supply chain volatility, enhancing firms' ability to remain agile and responsive.However, the influence of competitiveness on uncertainty, complexity, and ambiguity was less pronounced, indicating that additional strategies, such as risk management and digital integration, are necessary to address these specific challenges.The study contributes to the understanding of supply chain dynamics in VUCA environments and highlights the need for comprehensive strategies combining competitiveness with sustainability and resilience.