SPECIFICITY OF INFORMATIONAL AND PSYCHOLOGICAL COUNTERMEASURE OF PROPAGANDA FOR PERSONAL MEMBERSHIP DURING THE FIRST WORLD WAR

The specifics and methods of conducting informational and psychological propaganda by the Triple Alliance and the Entente among the troops and population of the enemy during the First World War were studied. The article analyzes the strategies and methods of propaganda used by the Triple Alliance ( Germany, Austria-Hungary, Italy ) and the Entente (Russia, England, France) during the conflict, in particular the appeal to mass media and the influence on the morale of military and civilian personnel. The authors also evaluate the effectiveness of these measures and contribute to the understanding of propaganda as a means of information warfare in the context of military strategies. The article highlights the need to improve the national security system. Various approaches to the definition of hybrid warfare are considered, focusing on the context of Ukraine and the peculiarities of the State Border Service. The article analyzes the essence of this concept and general principles related to the protection of national interests at the state border. Special attention is paid to the influence of information and psychological propaganda on military strategies during the First World War, especially on the morale, behavior of troops and the civilian population. The study showed that the success of information and psychological propaganda depends on its ability to adapt to conditions that change depending on the course and needs of the audience, as well as on the use of innovative methods and mass media. Our research encourages further study of propaganda as a tool of war and its impact on contemporary conflicts.