Developing play for children: An untapped competitive advantage tool for destinations
• Play as marketing and development strategies for destinations. • Playful edutainment as a strong competitive advantage for a destination. • Play to be more widely spread across destinations. • Play contributes to engagement and enhancement of customer experience.
Authors
- Kévin Grande (ORCID: https://orcid.org/0000-0002-4855-9351)
- Hugues Séraphin (ORCID: https://orcid.org/0009-0007-8800-2287)
Institutions
- Oxford Brookes University (GB)
- Laboratoire Excell (FR)
Publication Details
- Journal
- Annals of Tourism Research Empirical Insights
- Published
- 2024-10-07
- DOI
- https://doi.org/10.1016/j.annale.2024.100154
- Citations
- 4
- Primary Topic
- Outdoor and Experiential Education
- Type
- article
- Field-Weighted Citation Impact
- 2.57