THE EFFECT OF EMOTIONAL INTELLIGENCE ON EMPLOYEE GREEN BEHAVIOR: THE CASE OF THE REPUBLIC OF NORTH MACEDONIA

This study examines the relationship between emotional intelligence (EQ) and employee green behavior (EGB) in the workplace within the context of the Republic of North Macedonia. Given the increasing emphasis on sustainable business practices, understanding the factors influencing employees' environmentally friendly behaviors is essential. This research explores whether higher levels of emotional intelligence among employees contribute to more proactive engagement in green behaviors, such as energy conservation, waste management and recycling at work. The findings suggest that emotional intelligence significantly influences employee green behavior, with implications for organizational strategies aimed at fostering sustainability. Additionally, the study investigates gender differences in the relationship between EQ and EGB. Results indicate that female employees are more likely to engage in green behaviors compared to their male counterparts, although emotional intelligence remains the more substantial predictor of EGB regardless of gender. These insights highlight the importance of developing EQ across all employees while considering gender dynamics to enhance organizational sustainability efforts.