STRATEGIC MANAGEMENT: FROM THE DIGITALIZATION OF THE CONSTRUCTION INDUSTRY TO THE DEVELOPMENT OF THE HOUSING MARKET UNDER THE TERMS OF FINANCIAL LEASING

In the article, a study was conducted on the consideration of the advantages and possibilities of implementing the process of digitalization of the construction sector in the context of strategic management, taking into account the possibilities and need for effective interaction and interconnection of the state and business structures, taking this into account when developing effective mechanisms for its implementation in order to provide the population with housing on terms of financial leasing. The purpose of the article is the development of theoretical approaches and the development of practical recommendations for increasing the effectiveness of strategic management of the construction sector in the context of its digitalization, outlining the relationship with the real estate market, taking into account the prospects of providing the population with housing under the terms of financial leasing. The methodological basis of the article is a number of methods that ensure the reliability of the obtained results and conclusions, in particular, such as: monographic, logical, descriptive-analytical, analysis, synthesis, system approach, theoretical generalization, observation, quantitative and qualitative comparison. The article examines the digitalization of the construction sector of Ukraine in the context of strategic management as a vital necessity to ensure recovery in the post-war and post-war periods, as an important stage in the development of infrastructure and the economy in general. Attention is focused on the importance of developing a program of actions taking into account the implementation of digitization mechanisms, taking into account the interrelationship and dependence of the effective functioning of the economy on the level of development of innovative technologies, regulatory and legal support, the field of education, in particular higher education, and the development of public-private partnerships. The advantages and disadvantages of digitalization of the construction sphere of Ukraine are considered, taking into account the challenges that this sphere faces in modern business conditions. The role of digitization in the housing market under the terms of financial leasing and the main aspects in which digital technologies change this market are determined.