Women Entrepreneur’s Perspective towards Sustainable Entrepreneurship in the Apparel Sector of Saudi Arabia

Sustainable entrepreneurship has recently started to receive global attention, underscoring the need to understand the perspective of women entrepreneurs working in the apparel sector in Saudi Arabia. The present study focuses on exploring sustainable entrepreneurship with specific regards to the experiences of female entrepreneurs and sustainable activities within the sector. This study used a qualitative approach, conducting semi-structured interviews of 30 female entrepreneurs in Saudi Arabia’s apparel industry. Thematic analysis was employed to understand sustainable entrepreneurship behavior and its causes. The descriptive findings reveal a strong correlation between advanced degrees and professional membership held by the participants, implying higher qualifications and membership with professional bodies result in work with more extensive and established fashion ventures involving on average 10 employees and five business partners. It was also found that female entrepreneurs in Saudi Arabia employed sustainable strategies based on their beliefs and customer needs and preferences. However, they faced issues of tradition and prejudice against women. This study further identified four critical categories of sustainable entrepreneurship drivers: gender dynamics (GDs), social norms (SNs), access to resources, and sustainable entrepreneurship practices. This study offers valuable recommendations to policymakers, actors, and women entrepreneurs striving to develop sustainable practices in the industry.