THE LINGUISTIC PICTURE OF THE WORLD IN THE KAZAKH FAIRY TALE: THE CONCEPT OF GOOD AND EVIL

The article considers the concept of «good» in Kazakh fairy tales. Revealing the worldview, behavior, and general character of a people means identifying the most important socio-psychological characteristics that have historically developed from the socio-economic system, way of life, existence, living conditions, etc. The formation of people’s national way of life is influenced by natural conditions, the world of plants and animals, which, in turn, determines the type of work they do, the system of traditions and customs. The linguistic picture of the world is a holistic, systematic reflection of reality, carried out using various linguistic means. The article examines the reflection of the fable «Good follows good, evil follows evil» in fairy tales, which was formed in the Kazakh worldview. It is studied as the basis of knowledge accumulated from the life experience of the people, and is subjected to scientific analysis based on the data of the fairy tale. When we study good and evil together, no matter what folk tale we take, there is no hero who gets his way by doing bad things. There will never be such a hero. It is believed that the opposition of good and evil is present in every language, in the linguistic image of every world. In the texts of folk tales there are sometimes multiple variations. This is natural, since folk tales have many different versions. In this case, one of the most important factors is that the fairy tale is easy to read and easily perceived. The difference between good and evil, which is still considered relevant today in the linguistic picture of the world in Kazakh fairy tales, and its definition through simple reflections of everyday life is easily illustrated with visual and specific data. Keywords: literature, fairy tale, national peculiarity, culture, folklore, opposition, concept.