Socioeconomic position and sports in the US today: the economic and cultural capital of sports followers

Purpose This study aims to explore the relationship between social class and sports following in the United States, addressing a gap in research that has largely overlooked spectator sports in sociocultural analyses. The paper seeks to be an expanded update on previous work focusing on how socioeconomic factors such as income and education interact with sports engagement. Design/methodology/approach Employing 2023 national survey data from the United States, this study analyzes the following of 31 different spectator sports in relation to income and education. The methods include the use of Cramer’s V statistic to assess associations between sports following and socioeconomic variables and multiple logistic regression analysis to understand the relative predictive power of these variables on sports following. Findings The study reveals significant socioeconomic associations in sports consumption patterns in American society, with higher income and education levels generally predicting an increased likelihood of following a wide range of sports. Notably, international soccer leagues like the English Premier League and La Liga showed the strongest associations with higher socioeconomic status, suggesting their following might serve as particularly potent markers of sociocultural distinction. Originality/value This research provides a contemporary empirical update to the study of social class and spectator sports in the US, expanding the understanding of the evolving landscape of sports consumption and its socioeconomic connections. It underscores the importance of considering sports following as a vital aspect of cultural engagement, reflecting and reproducing broader socioeconomic stratifications. The findings offer new insights into how factors of social class shape sports consumption today, highlighting the role of sports in the cultural life of different social classes in the US.