Key Factors in Organizational Change: Case Studies of Netflix and FinoTechno Using Change Management Models

This research explores the key factors influencing successful organizational change through case studies of Netflix and FinoTechno. With the development of science and technology, enterprises should consider the continuous updating of organizational change to maintain their innovation and competitiveness while pursuing benefits throughout the process of expending. It utilizes the SWOT analysis, McKinsey 7-S Framework, Kotters Eight-Step Change Model, and Lewin's Three-Stage Change Management Model to analyze technological advancements, integration of diverse teams, and maintaining a competitive edge. The analysis found that the development strategies of FinoTechno and Netflix should emphasize common values, communication networks and leadership commitment, enhance corporate reputation, and require significant investment in technology infrastructure and customer education. The findings highlight the importance of leadership, communication, and strategic alignment in managing change. Recommendations offer actionable strategies for enhancing technological infrastructure, fostering a unified organizational culture, and driving innovation. These insights provide valuable lessons for organizations navigating complex change processes.