ТЕОРЕТИЧНІ АСПЕКТИ ВИЗНАЧЕННЯ СУТНОСТІ ТУРИСТИЧНОЇ АКТИВНОСТІ УЧАСНИКІВ ТУРИСТИЧНОЇ ДІЯЛЬНОСТІ

Tourism plays a significant role in the modern world, influencing the economy, cultural exchange, social sphere, nature conservation, etc. The study of tourism helps to reveal its impact and opportunities for improvement not only for tourists, but also for other participants in tourism activities, in particular for local communities. The research is based on the study of the essence of the tourist activity of the participants in tourist activity for a better understanding of the tourism role in modern society and its importance for socio-cultural exchange, economic development and nature conservation. The article analyzes various aspects of tourist activity, including socio-cultural and economic approaches, as well as the impact of tourist activity on nature and the environment. The author’s vision of the essence of “tourist activity” is presented, which is characterized from the standpoint of an economic approach, that is, as a component of economic activity. Examples of tourism types and tourist activities inherent in them are given. Tourist activity is characterized as a complex of active and passive types of activities that are formed depending on the choice of tourists and their needs. This gives every tourist the opportunity to find the type of recreation that best suits his preferences. The differences between the concepts of excursion, expedition and hike are defined, which consist in the purpose and nature of tourist activities, as well as in the way of their organization and duration. The importance of studying the impact of tourist activity on the nature and environment of the tourist participants is emphasized, and the need for the development of ecologically aware tourist practices and the encouragement of compliance with the rules of ecological behavior among tourists is emphasized. The results of the research will contribute to the deepening of knowledge about the essence of the tourist activity of the tourist participants and their role in modern society, which, in turn, can have an important impact on the further development of the tourism industry. The results of this study can be useful for the tourism industry development, as well as for the formulation of policies and strategies aimed at improving conditions for tourist participants and the tourism sector development in general.