The problem of criminal charisma: State authority and the politics of <i>narcocultura</i> in Mexico's drug war

Abstract This article examines Mexico's “war on drug trafficking” through its affective and ideological dimensions. By ethnographically exploring two sites of official representations of organized crime in Mexico City—the Secretariat of Defense's Drug Museum and the Institute to Give Back What Was Stolen from the People—I analyze the strategies through which the Mexican state acknowledges and addresses criminality's charisma as a key challenge to its authority. In these official representations, the drug world becomes visible in partial and selective ways, such as through drug traffickers’ confiscated possessions, which project ideas of extravagant capitalist consumption and transgressive social mobility. The state's inevitable failure to contain or redirect this criminal charisma is a symptom of a deeper problem. Such charisma is a key element constituting organized crime as a political actor that menaces state power. It does so not only through violence, but also by means of its capacity to align and organize publics ideologically by doubling and mimicking the state's forms of meaning‐making and valuation.