Boater’s Preference for Coral Reef Restoration and Sustainable Resource Management in Florida

The Florida Reef is under intense pressure from excessive human disturbance and climate change. A group of Florida residents including boaters and fishers was surveyed about their concerns and willingness to pay (WTP) for restorative services. A discrete choice valuation experiment was conducted, involving nearly 1,300 respondents, to estimate WTP for coral reef restoration, wide beaches, and clean water. The boaters demonstrated a somewhat higher WTP for a more extensive beach size and coral restoration. The analysis allowed quantification of maritime transportation passengers’ preferences for sustainable resource management. The findings provide useful insights for maritime transportation and coastal management agencies wishing to finance conservation initiatives. Furthermore, the study offers valuable methodological contributions and policy relevant information to incorporate ecosystem service valuations into the decision-making process beyond the study areas.