The Role of Digital Media Platforms in Shaping the Values of University Students Youth- Palestine Technical University- Kadoorie as a Case Study

Objectives: This study aims to explore the role of digital media platforms in shaping values among university students, using the case of Khadouri Palestine Technical University. Methods: The study adopts a descriptive-analytical approach, constructing a questionnaire and testing its validity and reliability. The questionnaire is then applied to a sample of university students, totaling 564 participants. Results: The study revealed several results. Firstly, there is a role for digital media platforms in shaping values among university students, and the increased use of these platforms contributes to shaping values in their various dimensions to a greater extent. Secondly, the most influential digital media platforms on the values of university students are, in order, social media platforms, followed by information platforms, and finally, specialized platforms. Thirdly, the level of overall value formation, including personal, social, political, national, religious, economic, theoretical, and aesthetic values among university students is significant. Conclusion: The study concludes that the continued focus on the objectives and content of digital media platforms, including the values they convey, both short-term and long-term, has a substantial impact on university students and captures their attention.