Strengthening the Supply Chain of the Auto Body Sector in Duitama, Boyacá: Analysis and Improvement Proposals

The supply chain of the auto body industry in Duitama, Boyacá, faces challenges that affect its efficiency, such as the lack of integration of new technologies and organizational management models, limiting its competitiveness in expanded markets. The purpose of this research is to analyze the key links in the supply chain: procurement, production, distribution and organizational performance, in order to identify opportunities for improvement that promote the strengthening and sustainability of the local auto body industry. Methodologically, a qualitative approach with descriptive scope is employed, using a documentary review and direct observation. The findings indicate that the main difficulty lies in the absence of integrated logistics and management strategies, which leads to the isolated operation of the links in the chain, reducing the efficiency and competitiveness of the companies. It is concluded that it is essential to develop proposals that promote the implementation of management guidelines that strengthen each link of the supply chain and are more integrative and effective, ensuring the continuity and business success of the bodywork sector in Duitama.