Navigating the Complexities of Domain Specific English: Analyzing the Influence of Digital Media on the Metacognitive and Linguistic Competence of Management Students

In an increasingly digital world, the role of digital media in shaping the linguistic and metacognitive abilities of management students has become a focal point for academic inquiry. This study aims to explore the influence of digital media on the development of domain-specific English skills among management students, with a particular focus on metacognitive and linguistic competencies. Employing a mixed-methods approach, the research examines how exposure to and engagement with digital content tailored to the management domain impacts students' ability to comprehend, analyze, and apply complex linguistic constructs in professional contexts. Quantitative data were collected through standardized language proficiency tests and metacognitive awareness inventories, while qualitative insights were gathered through interviews and focus group discussions. The findings suggest that digital media, when strategically integrated into the learning process, significantly enhances both metacognitive and linguistic competencies, thereby better preparing students for the demands of the management field. The study concludes with recommendations for incorporating digital media more effectively into management education curricula to foster advanced English language skills and critical thinking abilities.