Tourism Industry of the Guangdong-Hong Kong-Macao Greater Bay Area

In the context of global economic integration and increasingly strengthened regional cooperation, the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) has emerged as one of China's most economically dynamic and open regions, with its strategic development position becoming ever more prominent. On February 18, 2019, the Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area was issued by the Chinese central government, which is the core policy of my research. As an important bridge to promote economic and cultural exchanges and enhance mutual understanding among people, the development of tourism directly affects the overall image and international influence of the Guangdong-Hong Kong-Macao Greater Bay Area. At present, Guangdong focuses on building the GBA into a world-class tourist destination. As China’s largest source of tourists and an important destination, the quality and efficiency of tourism development in the Guangdong-Hong Kong-Macao Greater Bay Area continue to improve. This paper takes the tourism industry of the Guangdong-Hong Kong-Macao Greater Bay Area as the research object and analyzes the unique advantages and challenges of its development. This analysis aims not only to facilitate the high-quality development of the tourism industry, foster regional integration, and enhance international competitiveness but also to promote cultural exchanges and mutual learning and provide a scientific basis for policy formulation.