Metaverse Insights: Research Advancements, Innovation Trends and Industry Implications

The metaverse is a universe of communication across boundaries. The provision of new experiences with the highest level of immersion through virtualisation, a greater degree of flexibility to produce and distribute information, and a space for new social communication all occur here. With the aid of technology and gadgets, people can engage digitally and visually in the virtual environment provided by metaverse. It is considered to be an ‘extension of the internet’ in fact. The metaverse has no restrictions based on location. It is based on an ‘immersive digital environment’ that is unbroken, without constraints and without borders. Although it seems like something out of a science fiction film or book, it is actually the way that communication will be done in the future. This article is an attempt to analyse the selective literature from the Scopus database to form an opinion about what can be the trends of research in metaverse and what are the areas of applicability of this phenomenon in business scenarios. It highlights the research areas mushrooming in the field of metaverse.