A IMPORTÂNCIA DO MARKETING DIGITAL NA GESTÃO COMERCIAL

Marketing is an important management tool that companies use as a strategy to attract the attention of their customers and win new ones. Its function is to assist company managers in decision-making processes focused on specific types of markets, positioning, sales, customers, among others. Marketing involves identifying and satisfying human and social needs, and the company must know which type is appropriate to use, and some companies are beginning to opt for digital marketing in addition to traditional marketing. The general objective of this research is to describe and analyze, through a case study in a clothing company, what the impacts were after the implementation of marketing techniques. The digital world has allowed everyone to have free access to various products and services. Therefore, it is up to the entrepreneur to be aware and updated on the fact that this can directly influence their business. This work was developed based on bibliographic and descriptive research and through interviews with a company that sells personal protective equipment (PPE). Based on this research, it was possible to perceive the role that digital marketing has in sales, in attracting new customers and in increasing revenue.