Development of cultural and cognitive codes taking into account smart-information technologies to overcome the civilizational threat

The rapid development of information technology necessitates rapid semantic adaptation of man to the socio- cultural transformation of the environment to preserve his integrity. Information technology develops itself. The physio-, bio-nature of man does not keep up with this process. We found ourselves in a civilization of information, in which the production of information becomes the central task. There is a suction of man into the information race, thereby there is an information redundancy that fills everything in the ideas of man and displaces him from the act of creation, dulls the creative principle. There is a threat to become biological appendages to information technology - turning into cyborgs. Who is watching this action? Modern science does not have a holistic idea of ​​what is happening at all. The urgent task today is the consistent unity of human evolution and the revolution of information technology. The issues of preserving the integrity of man and overcoming the civilizational threat of losing humaneness/humanity in the digital transformation of the socio-cultural environment are updated. The purpose of the theses is to raise the question of the need to build a creation society in quantum art networks, which are the key goal aimed at ensuring the sustainable development of human consciousness and self-identification in the modern conditions of metacommunication in an increasingly uncertain, unpredictable, unpredictable world. The object of the study is meaningful communication and self-identification of a person (bioattachment or creative being?). The subject of the study is the use of gaming technologies of augmented and virtual reality of information technologies and the development of cognitive and cultural codes for the development of human consciousness and the manifestation of human subjectivity. Research methods are post-non-classical research tradition, synergetic and phenomenological approaches, metaclassical. The ways of preserving the integrity and not only preserving, but also developing human dimension in the digital transformation of the socio-cultural environment are revealed. Any information enters consciousness and is built into programming algorithms. Therefore, it is important to develop a methodology for freeing consciousness from destructive programs and loading programs that activate human potential. In this sense, adequate cognitive and cultural codes are of decisive importance, the development of which can be carried out with the help of smart information technologies and provided to a person in a game form in augmented virtual reality. Play is one of the basic cultural phenomena of humanity. Without play we will not be able to solve these problems. Because when faced with something unlike anything else, and we have encountered technological post-singularity and are in post-singular conditions of metacommunication, where a human being needs to master this Other, this Other is mastered one way or another through play.