Machine Learning in Predicting Consumer Behavior in Online Retail

This research explores the use of machine learning models such as KMeans clustering and logistic regression for predicting consumer buying behavior in online retail environments.

Authors

Publication Details

Journal
International Journal for Research Publication and Seminars
Published
2024-10-05
DOI
https://doi.org/10.36676/jrps.v15.i2.1561
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Machine Learning in Predicting Consumer Behavior in Online Retail

Priya Shah
International Journal for Research Publication and Seminars
Consumer Retail Behavior Studies
article

Machine Learning in Predicting Consumer Behavior in Online Retail

Priya Shah
article en

Abstract

This research explores the use of machine learning models such as KMeans clustering and logistic regression for predicting consumer buying behavior in online retail environments.

International Journal for Research Publication and SeminarsVol. 15(2)
Openalex Percentile: Top 75%
Consumer Retail Behavior Studies
DOIOpen Access PDFOpenAlex
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Machine Learning in Predicting Consumer Behavior in Online Retail — Priya Shah · International Journal for Research Publication and Seminars (2024) | TGRS Research Map | TGRS