A STUDY ON TRADITIONAL TO COMMERCIAL ASPECTS OF THE BENGAL PATA-PAINTING REVOLUTION

Pata-Painting is a distinct visual representation of West Bengal and Orissa associated with various songs and related Paintings. These artworks which are always aesthetically and visually rich, narrate the social, cultural, religious, and political incidents performed by the patuas (Pata-Painters). This study investigates how the tradition has been recognized as storytelling and wandering folk art. An analytical observation of the Pata-paintings, an extensive literature review, and interviews with the Patuas played a distinctive role in exploring the objectives of the study. From the Depictions of Hindu gods and Goddesses, mythological stories, and scenes from common people’s daily life, this study stated its adaptation and evolution over the last two decades. Especially the use of materials and techniques adopted by the new generation of artists. Over the last few centuries, artists have explored the global art market by participating in folk festivals and handicraft fairs inside and outside of the states. By focusing on these unique art practices of West Bengal, this study tries to reflect the enduring historical heritage and cultural significance to enhance and preserve this art form.This study also aims to indicate the current phenomenon of Pata-painting and how it is serving the demands of intellectual urban members of the metro cities.