A Study on Factors Influencing the Performance of Real Estate Service Provider

This study examines the influencing factors that ultimately continue transactions by enhancing the reliability and satisfaction of real estate service providers. As for the research method, after reviewing the literature, the data collected through a questionnaire survey were treated with a structural equation model using SPSS and AMOS 27 programs. As a result of the analysis, responsiveness, economy, communication, and location were significantly influencing reliability. Economics and communication had a significant influence on customer satisfaction, and communication was the most influential on both sides. Reliability and customer satisfaction were found to increase continuous transactions and recommendation intentions. By classifying them by real estate service provider, the real estate asset manager group, and the real estate consultant group were examined individually, and it was found that the factors that slightly influence each other based on the importance of communication with customers were different. These research results provide some meaning to what areas should be given more emphasis when responding to customers, how service providers can enhance their competitiveness, and what areas each service provider aims to provide services in.