A Study on Analysis of local government ordinancesfor promoting and activating smart tourism

The purpose of this study is to examine the current status of ordinances enacted by local governments in relationship to the promotion and revitalization of smart tourism cities and to present the direction and improvements of ordinances to local governments through the content analysis of the ordinances. The ordinances of 15 local governments that have enacted and implemented smart tourism promotion ordinances as of June 2024 were analyzed by an analysis framework consisting of targets, promotion projects, delivery systems, and financial funding based on Gilbert and Terrell's policy analysis model. As a result of the analysis, it was found that the smart tourism promotion ordinances of local governments have recently been enacted and are in the attractive stage, focusing on technology, content, and service items applied to smart tourism rather than reflecting regional characteristics. As a result of analyzing the provisions related to the target, promoting projects, delivery systems, and financial funding in the composition of the ordinance, it was found that local governments were somewhat lacking in promoting smart tourism projects overall. Based on the analysis results, the direction of development of the smart tourism promotion ordinance was suggested.