Examining Sexist Inferences on The Churchill Show's Stand-Up Comedy

This study explores the implicit gender biases present in the performances of specific stand-up comedians featured on The Churchill Show, broadcast on Kenya’s TV47. Employing Fairclough’s (2001) sociocultural framework within Critical Discourse Analysis (CDA), the paper delves into the nuanced expressions of verbal sexist humour articulated by these comedians. A descriptive research design is utilized, along with purposive sampling and thorough content analysis, to reveal the subtle sexist inferences and examine how they are constructed through language. In November 2023, selected stand-up performances were transcribed verbatim for detailed analysis. The transcriptions were meticulously coded to highlight instances of sexist humour, which were then analysed within their cultural and contextual settings. The content analysis focused on humorous elements that reflect or reinforce power imbalances, societal stereotypes, and gender-based discrimination. The results underscore the role of these inferences in sustaining sexist stereotypes and ideologies within Kenyan society. By scrutinizing the comedic narratives from The Churchill Show, this paper contributes to the academic conversation surrounding humour, language, and gender representation. Understanding the linguistic underpinnings and implications of verbal sexist humour is vital for addressing societal attitudes towards gender and promoting equality. Additionally, this paper illuminates the broader sociocultural factors that influence comedic discourse in Kenya.