User Satisfaction Analysis Of Pegadaian Digital Application

Completeness of content, accuracy of data and ease of use in an application are important to obtain the level of satisfaction of application users. The aim of this research is to analyze the level of satisfaction of users of the Pegadaian Digital application using the EUCS (End User Computing Satisfaction) method. Data collection was carried out using a questionnaire method using a Google form which was shared online via platforms such as Whatsapp and Instagram. The population in this study were Pegadaian Digital application users aged 17 years and over in DKI Jakarta. A sample of 120 respondents was obtained which was calculated using the Hair formula. The data processed in this research used SPSS version 29 software with descriptive analysis techniques, simple tabulation and average user satisfaction scores using an interval scale. Test the questionnaire instrument using validity and reliability tests. The results of this research are based on descriptive analysis using simple tabulation and the average user satisfaction score, it is found that the five dimensions are included in the "Very Good" and "Satisfied" categories. Based on these findings, the marketing implications in this research provide suggestions for PT Pegadaian to increase user satisfaction by improving application reliability features to ease of service to application users with the aim of providing better service to Pegadaian Digital application users.