Generative artificial intelligence marketing, algorithmic predictive modeling, and customer behavior analytics in the multisensory extended reality metaverse

and customer behavior analytics in the multisensory extended reality metaverseGenerative artificial intelligence (AI) and image data-based predictive algorithms, remote sensing and geospatial mapping technologies, and visual attention modeling and socially-oriented location tracking tools (Bugaj et al., 2023;Lzroiu et al., 2019;Zvarikova et al., 2023) can improve personalized shopping experiences, inquiry resolutions, product documentation, categorization, description, and recommendation, and customer support and service, building brand awareness, recall, loyalty, and retention, articulating seamless meaningful and engaging customer journeys, and increas-