The Role of Journalism in Promoting Environmental Awareness: A Content and Comparative Analysis of Media Platforms

This study investigates journalism’s role in promoting environmental awareness, focusing on the effectiveness of reporting across print, online, and broadcast media. Through content analysis, it identifies key themes and narrative strategies. A comparative analysis reveals differences in audience reach, engagement, and coverage depth, with digital media showing significant influence. The study also addresses challenges in environmental reporting and offers recommendations for improvement. These findings provide valuable insights for journalists, media organizations, and policymakers seeking to use journalism to advance sustainability.