BARRIERS AND STIMULATORS OF EMPLOEES A CREATIVITY IN THE CREATIVE SECTOR

The paper explores the importance of creativity in contemporary enterprises. The role of creativity as a key factor of innovation and competitive advantage has been emphasized. The necessity to create conducive work environments by managers has also been highlighted. The paper discusses both various elements blocking creativity such as: perceptual, cultural, emotional, strategic and organizational barriers as well as factors stimulating creativity. The main goal of the article is to identify factors inhibiting and stimulating creativity of employees in the creative sector of the West Pomeranian Voivodeship. This idea aims at fostering the creation of conditions promoting creative development. The research methodology is based on surveys conducted among companies of the creative sector in the West Pomeranian Voivodeship.