INNOVATIONS IN COMPANIES OFFERING SEO SERVICES IN POLAND

The paper is the attempt to respond to the research gap concerning innovations implemented by enterprises in the SEO - Search Engine Optimization service, sector. Innovations often determine the enterprises’ possibility to function in a dynamically changing environment, especially in the SEO services sector, where entities’ activities depend on actions provided by the Google external corporation. This is an extremely interesting exploration area, which has been discussed in this paper. The following research thesis has been proposed: Companies offering the SEO services in Poland mainly implement business process innovations. Responses to research questions and conclusions have been formulated on the basis of the questionnaire survey as well as on the analysis of trends obtained from the Google Trends tool.