THE GENERATION OF THE FUTURE. CAN AND HOW CAN GENERATION ALPHA CHANGE THE LABOUR MARKET?

The purpose of this article is to systematise knowledge about Generation Alpha – the currently youngest generation that will begin to enter the labour market in the next few years. The paper covers the characteristics of Generation Alpha, the differences and similarities between Generation Alpha and Generation Z and Millennials and identifies what challenges employers may face in the future in the context of the social and psychological functioning of Generation Alpha today. The paper is epistemological in nature. The author adopted a narrative literature review as a research method. Key challenges were identified, which result from the generational affiliation of the workforce: the creation, maintenance and development of social relationships and the oversaturation of technology, which has an impact on the way of functioning in many areas of life.