Examining the Influence of Human Potential on Organizational Efficiency in the Company

Organizational innovations play a crucial role in reflecting a company’s competitive advantage, its survival, growth, and devel- opment. The aim of the study is to examine the presence of a signif- icant relationship between the factors outlined in the research ques- tions and the success of organizational changes within companies. The study utilized purposive sampling, targeting potential employ- ees from small and medium-sized enterprises in the Republic of Serbia (n=194). Data collection was conducted through Google Forms from May to October 2023. The survey was structured into two sections: the first section included general questions about the respondent’s gen- der, years of experience, education level, and current role in the com- pany. In the second section, respondents assessed their attitudes toward readiness for new challenges and personal development. To address the research questions, measures of central tendency, disper- sion, symmetry, and correlation analysis were calculated. Parametric techniques, such as the independent samples t-test and ANOVA, were employed to test the hypotheses. Statistical data analysis was per- formed using the SPSS software package. The study underscores the importance of continual improvement, education, and preparedness for challenges and changes prompted by labor market demands. It has been demonstrated that respondents of all genders and educa- tional backgrounds demonstrate an equal readiness to tackle chal- lenges and new work responsibilities. However, individuals under 40 years old and those with a master’s degree show slightly higher readi- ness to acquire new skills.