The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

Implementing strategies that help build stronger, healthy brands is part of effective management for business leaders. In this context, the findings indicate that brands should effectively communicate their attributes and offer them that meet and exceed consumer expectations to achieve consumer loyalty. This is a mechanism to consolidate a strong and positive image that facilitates customer loyalty based on perceived value. The results obtained can help marketers and decision-makers in the healthy food industry to design more effective brand strategies, which could increase demand for their healthy products.

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Institutions

Publication Details

Journal
Frontiers in Nutrition
Published
2024-10-03
DOI
https://doi.org/10.3389/fnut.2024.1482009
Citations
22
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
9.65
Controls
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article

The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

Elizabeth Emperatriz García-Salirrosas, Karla Liliana Haro Zea, Jorge Alberto Esponda-Pérez, Manuel Escobar‐Farfán et al.
22 citations
Frontiers in Nutrition
Consumer Behavior in Brand Consumption and Identification
9.65
article

The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

Elizabeth Emperatriz García-Salirrosas, Karla Liliana Haro Zea, Jorge Alberto Esponda-Pérez, Manuel Escobar‐Farfán, Dany Yudet Millones-Liza, Miluska Villar-Guevara, Rodrigo Gallardo-Canales
article en
22 citations

Abstract

Implementing strategies that help build stronger, healthy brands is part of effective management for business leaders. In this context, the findings indicate that brands should effectively communicate their attributes and offer them that meet and exceed consumer expectations to achieve consumer loyalty. This is a mechanism to consolidate a strong and positive image that facilitates customer loyalty based on perceived value. The results obtained can help marketers and decision-makers in the healthy food industry to design more effective brand strategies, which could increase demand for their healthy products.

Frontiers in NutritionVol. 11
Universidad de Santiago de Chile (CL), Universidad Autónoma de Baja California (MX), Universidad Nacional Tecnológica de Lima Sur (PE), Universidad de Ciencias y Artes de Chiapas (MX), Universidad Peruana Unión (PE), Universidad Tecnológica del Perú (PE)
Zero hunger
Openalex Percentile: Top 2%
Consumer Behavior in Brand Consumption and Identification
9.65
DOIOpen Access PDFOpenAlex
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The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets — Elizabeth Emperatriz García-Salirrosas, Karla Liliana Haro Zea, et al. · Frontiers in Nutrition (2024) | TGRS Research Map | TGRS