Evaluation of the ‘A walk can work wonders’ mass media campaign in South Australia
Detailed and structured evaluation of a comprehensive mass media campaign showed good reach, and population changes in intentions and walking behaviour amongst SAs. SO WHAT?: It is likely that comprehensive approaches are needed to support mass media campaigns and amplify their effects. Serial, sustained campaigns are needed to monitor ongoing effects.
Authors
- Alyson Crozier (ORCID: https://orcid.org/0000-0002-9652-6757)
- William Bellew (ORCID: https://orcid.org/0000-0003-1342-2723)
- Natasha K. Schranz (ORCID: https://orcid.org/0000-0002-7022-9228)
- Adrian Bauman (ORCID: https://orcid.org/0000-0002-0369-4621)
- Benjamin Krumeich
- Gabrielle Fisher
Institutions
- The University of Sydney (AU)
- University of South Australia (AU)
- Government of South Australia (AU)
Publication Details
- Journal
- Health Promotion Journal of Australia
- Published
- 2024-10-03
- DOI
- https://doi.org/10.1002/hpja.923
- Citations
- 3
- Primary Topic
- Physical Activity and Health
- Type
- article
- Field-Weighted Citation Impact
- 0.98
Funders
- University of Sydney