EXPLORING EMPLOYEE MOTIVATION AND BARRIERS IN TRANSITION TO INDUSTRY 4.0 TECHNOLOGY IN AGRO-SECTOR INDUSTRIES WITH REFERENCE TO BENGALURU

The advent of Industry 4.0 technologies, such as Automation, Artificial Intelligence, Machine learning, Robotics and Internet of Things, is transforming agro-based sectors, improving productivity and operational efficiency. This study seeks to investigate the motivating factors that impact employees in agro-based industries when integrating Industry 4.0 technologies, as well as the challenges they encounter during this transformation. It indicates that intrinsic motivation, stemming from opportunities for creativity and independence, significantly influences employee engagement. Furthermore, the research emphasizes a significant lack of longitudinal studies focusing on the enduring impacts of technology adoption on employee motivation and retention. The findings highlight the significance of creating robust training initiatives and fostering an encouraging organizational environment to ease the shift towards Industry 4.0. This study enhances comprehension of how technological progress affects employee experiences in agro-based sectors, offering valuable insights for policymakers and industry leaders seeking to improve workforce readiness and motivation amidst digital transformation. KEY WORDS: Technological Advancement, Organizational Readiness, Employee motivation, Automation, Artificial Intelligence, Industry 4.0, Employee Challenges