Political self-praise in Clinton–Trump presidential debates

The speech act of political self-praise has received scant attention in East Asian contexts, unlike other speech acts. This study aims to explore the strategies of self-praise used by Hillary Clinton and Donald Trump. The 2016 US presidential debates were analysed quantitatively to examine if there are any differences in using self-praise strategies. This was followed by a qualitative analysis to explore how these strategies are linguistically realised. Three main self-praise strategies were used: unmodified explicit self-praise, modified explicit self-praise and indirect self-praise. Within the third category, the data revealed a new self-praise strategy, which we called “criticism-based self-praise”. Moreover, the findings highlighted differences in using self-praise strategies in American political discourse. While Trump employed unmodified explicit self-praise more than his opponent, Clinton used modified explicit self-praise strategies far more than Trump. Trump, however, adopted implicit self-praise strategies more than Clinton. Differences could be attributed to gender stereotypes as well as the candidates’ experience and personality. The study may help East Asian people better understand American political discourse, presidential debates in particular.