The Development of Rural Tourism in Bozhou City under the Background of Cultural and Tourism Integration

Based on the merger of the former National Tourism Administration and the Ministry of Culture in 2018, and the proposal of the rural revitalization strategy of the 19th National Congress of the Communist Party of China, the rural tourism of Bozhou is facing new development opportunities. This research uses literature collection and SWOT methods to analyze and suggest the development problems in the context of cultural and tourism integration in Bozhou City. This study is conducive to the development of rural tourism in Bozhou City.