Research on Development Strategies of Anhui Papermaking Craft in the Era of Image Economy

This paper analyzes the challenges and opportunities faced by Anhui papermaking craft in the era of the image economy and explores the strategies for cross-disciplinary integration of creative imagery with paper craft. By conducting in-depth research on the protection and inheritance of papermaking craft, innovative design and image fusion, market expansion and brand promotion, digital production and technological innovation, as well as the integration of cultural industries, this paper puts forward strategies and suggestions to promote the sustainable development of Anhui papermaking craft in the era of the image economy.