How do health content creators perform well? An integration research of short video and livestream behaviors
This study integrates two media forms (short video and livestream), providing direct insights into the performance of health content creators in the realm of health education. Health content creators need to strategically balance their use of short videos and livestreaming to optimize both short-term and long-term performance outcomes. Specifically, increasing content coverage and health knowledge can enhance long-term engagement, while incorporating advertising content is crucial for immediate financial gains.
Authors
- Hong Wu (ORCID: https://orcid.org/0000-0002-9424-6022)
- Shanshan Guo (ORCID: https://orcid.org/0000-0001-8080-5818)
- 晴樹 上野 (ORCID: https://orcid.org/0009-0005-3261-4589)
- Jing Liu (ORCID: https://orcid.org/0000-0003-4690-1886)
- Rongyang Ma
- Han Long
Institutions
- Shantou University (CN)
- Yue Bei People's Hospital (CN)
- Tongji Hospital (CN)
- Huazhong University of Science and Technology (CN)
- Tsinghua University (CN)
Publication Details
- Journal
- Frontiers in Public Health
- Published
- 2024-10-02
- DOI
- https://doi.org/10.3389/fpubh.2024.1446247
- Citations
- 10
- Primary Topic
- FinTech, Crowdfunding, Digital Finance
- Type
- article
- Field-Weighted Citation Impact
- 5.29
Funders
- National Natural Science Foundation of China