A study on the expression characteristics of webtoon according to genre : Naver Webtoon based on genre classification

Webtoon is a cartoon implemented in a digital virtual world, and its narrative structure and expression method are similar to cartoons, but unlike cartoons based on paper media, it is based on digital media, that is, mechanical operation of a monitor and mouse, and touch of tablets and smartphones. Based on screen manipulation, it provides more diverse usability and experiences, such as vertical scrolling, time concept, sound, animation effects, division of cells, use of CG, generalization of color use, and augmented reality. Here, romance, fantasy, and comic/gags were selected among the various genres of webtoons, and the backgrounds were compared and analyzed to reveal that the use of the background was different for each genre. In other words, romance mainly uses realistic backgrounds to enhance the realism and immersion of the love story, fantasy mainly uses unrealistic backgrounds to provide an experience of a world that cannot be experienced in reality, and comic/gags are based on the words of the characters and A brief and simplified background is used to draw attention to the action. This can be said to effectively provide the experience of love, the experience of this world, and the control of unexpectedness that each genre pursues. The background does not simply represent a place, but functions as a device to reinforce the purpose and atmosphere of the genre.