The Implementation of Hussel's Phenomenology in Halal Certification for Small Medium Enterprise (MSME’s)

This study aims, among others, to formulate a model for implementing the essence of halal certification in MSMEs in East Java. This study used a qualitative research method with a Phenomenological approach. Based on the discussion, it can be concluded that the model of implementing the essence of halal certification in MSMEs in East Java in the decision of MSMEs to choose and have halal certification is influenced by 4 (four) aspects of the essence of halal certification and the classification of essence from the perspective of producers and is based on MUI regulations on halal certification that support the development of MSMEs.